Matthew J Townsley
  • @matthewjtownsley
  • Sydney, Australia
Matt believes product experiences can and should be beautiful while solving a real, human problem. He cares a lot about design—he's spent a long time in his career obsessing over visual appeal and knows how to capture attention, but more importantly he knows how to make something a pleasure to use.
During his early career he helped the PlayStation 2 launch in Europe (yep, he’s been in the industry for over 21 years!), caught eyes on the web with brands such as Arnott's, Diageo, Kellogg's, Jim Beam & Nestlé, and even helped the Australian government teach parents and their kids to communicate better using a typeface he designed. He has been Head of Design for a number of independent digital product agencies, growing their capabilities to include large teams of designers, researchers and developers for an eclectic mix of clients, ranging from early-stage startups to large financial institutions & organisations including ANZ bank, Domain, LJ Hooker, Monash University, Pernod Ricard, Suncorp and Visa. Since then he has operated as Design director for his own consultancy Emdash, exploring and designing complex enterprise-level products or helping startups establish themselves in the market, with a particular focus on purpose-driven brands like Alt Saints and Solar Analytics.  
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Resume

Apr 2020 - Present

Co-founder, Design director, emdash