On Wednesday we launched the new Tighten.com, the result of a year of work.

We worked together with our good friends at FocusLab to build our new brand, design the new site, and write much of its content. Our team created the illustrations and wrote the case studies, manifesto, and co-wrote most of the rest of the content closely together with FocusLab.

And our team also worked tirelessly on the code for the last several months, continuing pushes to the site even after we launched it at midnight Tuesday night.

I'm so freaking proud of this brand, of this design, of this team, and the content of this web site, which finally really reflects our values.