Employees which are active and visible in Social Media are not a threat, but powerful brand advocates for your company. Wrote this article in German publication "PR-Blogger" on why it is valuable to support and encourage your employees to become active in Social Media, show expertise and demonstrate thought leadership. https://pr-blogger.de/2016/02/09/keine-angst-vor-starken-personenmarken-in-ihrem-unternehmen/