I was assigned to spearhead a project as the lead producer with a seasonal client. This deliverable was a shoutout to their premium mooncake box set for the season’s end.
I was charged with corresponding with the client, proposing content, managing props and logistics, and overseeing the shoot itself. The deadline was a tight week and a half.
As mooncakes are often indistinguishable by their exterior alone, I went in a creative direction that would highlight the cross-sections – showcasing the colourful design and unique flavours. I constructed a narrative demonstrating the entire customer experience of buying the mooncake box; featuring the free leatherette bag, tea set and overall packaging.
Both the baked and snow-skin mooncakes were manageable in terms of styling. I requested the snow-skin mooncakes be provided frozen to better maintain their appearance as they’d melt at room temperature.
One notable challenge was the inability to use the actual tea set as the only units available were meant for sale. To circumvent this, I prepared near-identical teacups while having the tea-pouring scene off-camera with a different teapot.
All in all, it was a good shoot. Everything was wrapped on time and the client was pleased with the final deliverables. Props to the client for their incredible hospitality and cooperation.