I’d always felt a deep divide between styling for aesthetics and styling for realism. It wasn’t until my experience working with F&B outlets that I truly understood the delicate balance.
This was a case where the proposed content did not accurately represent the product. The original GIF was meant to showcase how the client's croissant filling flowed and oozed – almost to the calibre of food porn. However, upon slicing into its cross section, we were met with a lacklustre supply and consistency of filling.
My colleague and I quickly concured to readapt the concept to showcasing the tantalizing smoothness of the filling; rather than the abundance of it. Per standard practise, I sliced open the chosen display croissant and 2 deformed backup croissants to consolidate more filling. Then, it was just a matter of dilution for a smoother consistency.
Embellishing and beatuifying food had always been a bit of a dilemma for me. However, I this experience gave me a better understanding of the limitations and the purpose of this practise to begin with. What are your thoughts on how we augment the illustration of food?