On this account, content inspiration would be typically drawn from viral trends or seasonal promotions. However, when our client extended their mooncake promo, there was only so much content left to produce without appearing too repetitive.
It was then that my proposed contingency content came to our aid. Interestingly, the inspiration for this post centred around a unique prop I had procured for more oriental client content. After many posts on mooncake fillings, came this opportunity to showcase more of the whole exterior.
The prop was a basket constructed as a deep ceramic plate with a bamboo handle. Typical brown rattan baskets would blend into the mooncakes. While the dark ceramic basket brought an enriching texture and contrasting colour. Inspired by afternoon tea stands, I also decked the basket with white paper dollies to add more dimension and polish.
While marketing traditional confections, it was refreshing to collaborate with a client so embracing of modern and whimsical concepts.