This account stood out as my favourite; being the only one where I was actively involved in developing the foundational brand content pillars from scratch. With other clients, core branding elements were pre-established when I joined.
Under these circumstances, I felt more decisive and confident in my food styling and set dressing. Shoots were mainly on location, with needed logistics sent to the client site. I provided instructions on ingredient prep as well. With the post spotlighting a single dish against a clean backdrop, it was imperative that the food styling be polished.
I piled the chee chong fun into a stable mount, ensuring a small heap would be visible above the soup level. This proved advantageous when plating the toppings afterwards. All seemed well until oil separated from the soup - easily fixed by stirring before pouring.
Overall, a great first on-site food styling experience, made possible by my supportive team: our creative, our account manager and executive, and our content strategist.