Andrea Mezzanotte
  • @midnite
I manage the development of digital solutions and the integration with digital marketing & communication projects.
I transform the clients requests into deliverable projects managing timing, resources and kpi.
I collaborate with the design department, with internal product R&D and with sales across Europe

My role is to think, manage and deliver all the digital parts of the projects integrating the traditional campaigns with new digital experiences:
- Identify internal and external goals and KPI 
- Engage customers during all the programme execution
- Support the programme keeping high interaction throughout the customer journey
- Build engagement around product and brand 
- Play with gamification
- Scout for new solutions and new products
- Give clients a way to be unique in their markets
- Manage partners and external suppliers

 Experienced in
- Digital Stretegy
- Project Management
- Marketing & Comm.
- UX & UI
- Customer journey
- Kpi definition and measurement
- LAMP development & DB management
- Gaming and gamifiction
- Online Advertising
- Cross Channel Management 
- Playing with code & data
- Searching for innovation
and... keeping alive my nerd side. 

 My "Design Thinking"
 Design emotions, not products. 
 Expects engagement before of revenues. 
 Customers want relations, 
 customers are relations,
 design relations between brands and people. 

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I'm open to
brainstorming.
Contact Me

Resume

Oct 2020 - Present

Head of digital, L - founders of loyalty