Saudi Arabia has emerged as the most exciting global destination in the last couple of years, with concerted efforts towards presenting itself as an authentic and sustainable destination. Through this project, we assisted the Saudi Tourism Authority in advancing towards its goal of recognising immersive and experiential tourism products, while providing a structured framework for coordination within the ecosystem. Together with the prime consultant, we served as the Project Lead in designing a framework for the Saudi Tourism Authority for the evaluation and recognition of the country's experiential tourism products and stakeholders. 

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