Mark Opland

@mopland
London, UK
He/Him

Product Design

UX Design

Computer Scientist

Mentor

Speaker

Investor

Rabbit Hole Explorer

Introvert

Dog Owner

Eagle Scout

I'm a product designer, a dad, a walker of dogs, a tinkerer, and a sometimes sports fan.

I'm currently leading the research and design practices at Onfido, where we're thinking about the future of digital identity. Before that, I worked on recruiting products at Facebook, built payroll solutions for small businesses at Xero, led the design team at Comrade and built consumer online banking products at Wells Fargo.

On the side, I support my wife, my two amazing daughters and my labradoodle.

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I'm open to

speaking at events,

joining company boards,

and advising companies.

Contact Me

Resume

Nov 2019 - Present

VP of Design, Onfido

Feb 2017 - Aug 2019

Design Manager, Facebook

Jun 2015 - Jan 2017

Product Design Director, Xero Inc

Portfolio

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I spoke about the Human Side of Digital Identity at Mobey Forum. This talk focused on user-centred principles of Trust, Control and Confidence that we have distilled from our user research at Onfido.

Launched Motion, the next generation of biometric identity UX. The team tested over 50 prototypes before deciding that head-turn capture provides the best balance between usability and security. We...

Onfido's Software Development Kit earns WCAG 2.1 AA accreditation I am thrilled to announce that we have earned our WCAG 2.1 AA accreditation for our Smart Capture Software Development Kit (SDK). T...

Launched the Onfido Real Identity Platform, a curated library of identity verification services and an identity workflow builder. This release improves fraud accuracy by 54% and fully automated per...

Things I’ve built

Our brand team designed the Identity Fraud Report 2020 which represented the first public iteration of our Real Identity Brand refresh. The Brand Team matured our visual identity to better reflect ...

Launched version 2.0 of our career progression framework. Our first iteration was created in partnership with the team at Progression and formed the basis for their inaugural progression framework....

Today we launched Onfido Face Authenticate, a biometric authentication solution that will enable businesses to verify the identity of their users with industry-leading accuracy. This launch is a mi...

My team at Xero designed the first iteration of their expenses product on desktop and mobile.

Speaking engagements

Spoke on driving change in accessibility. https://www.slideshare.net/comradeagency/grassroots-accessibility-comrade2014

Delivered a talk on Frictionless Customer Experience in ID Proofing at a Techtalk Summit

Had a fireside chat with Chris Murphy of Lloyds Banking Group at the MoneyLive Summit entitled Transforming Customer Onboarding: Strategies for the Evolving Ecosystem.

Articles and blogs

I wrote an article capturing some thoughts in behavioural interviewing https://www.linkedin.com/pulse/tips-effective-behavioural-interviewing-mark-opland/

Reflecting on the changes in the marketplace and shifting customer expectations, I shared some thoughts on how you can reduce user friction in the Identity Verification workflow.