I'm a passionate Digital Native, who loves developing digital strategies and sharping digital content in an appealing way. After growing up in the beautiful scenery of Tyrol I exchanged the mountains with the big city and moved to Vienna where I started my career at the international animal welfare organisation FOUR PAWS.

I started out as a member of the digital communications department and got promoted to become its head 2 years later. Back then, the team consisted of two people and we were following a day-by-day routine. In the following months and years the team grew to 9 people and now covers all important functions of a modern social media department, including storytelling, community management and analytics. Together with my team I shape the digital world of FOUR PAWS. Our audience consists of more than 1,7 million dedicated followers who follow our every move on social media. I also spearheaded the relaunch of the organisation's website for 14 countries.