Natalie Burge

@natalieb

Writer

Manager

Consultant

Reader

Freelancer

Networker

Traveler

Content Creator

Marketer

Life Long Learner

Women’s Empowerment

Mental Health

Conference Speaker

Remote Worker

Graduate

Foodie

Digital Marketing

Community Builder

Content Strategist

Creative Director

Leadership

Web Researcher

Hiker

Rabbit Hole Explorer

Brand Design

Artist

Brand Strategy

Marketing

Content Strategy

People Manager

Black Lives Matter

Travel Content Creator

LGBT+

Analog Photography

Outdoors Enthusiast

Personal Growth

Thinker

Email Marketing

Human

Introvert

Copy Writer

Burnout Survivor

Product Marketing

Market Research

Dreamer

Homeowner

Copy Editor

Runner

I work with marketing and sales teams to align outbound engagement activities with what customers actually expect and want from a B2B brand trying to sell them something.

I refer to it as top-of-funnel brand experience design, because let's be honest – whether the first touchpoint is a digital ad that marketing created or an unsolicited email from a sales person, your brand is being impacted.

Other obsessions:

Investigative interviewing to unearth qualitative data (customer insights) that are a gold mine for marketing and creative teams.
Writing voice over video scripts for animated short-form content
Editing other people's writing so it sounds less "corporate jargon" and more "real person"
Collaborating with creative people to infuse more humor in stale B2B communications
Building relationships with strangers on LinkedIn and other social platforms
Coaching sales reps on how to be content creators and write less horrible prospecting emails

Always up for: