The need for gig workers has never been greater, with multiple waves of COVID-19 engulfing countries worldwide and organisations undertaking massive cost-cutting attempts to stay afloat. According to Mastercard, the current percentage of the gig economy is between 1-3%; however, by 2021, it is predicted to reach 15-20%, with a valuation of $450 billion. COVID-19's unparalleled disruption is heightening the need for agility, adaptation, and change. However, the platform on digital economy and New Value Creation enables businesses to use technology to be more agile in the face of disruption and to develop new digitally enabled business models for a new standard – post-COVID, purpose-driven, longterm, and inclusive. Over the next decade, digitally-enabled platform business models are expected to generate 70% of unique value in the economy. While the threat emerging for the Covid-19 pandemic will be felt severely for the next few years, the global paradigm change triggered in company operations and the labour economy is set to stay for much longer. The more employers and potential employees brace themselves for technology, the better it will be for businesses. The lack of labour capacity in skilled workers and the rise of the gig economy suggest one core constant: that the nature of work is changing, and businesses need to be prepared to support that change.