Hi! I'm Natasha Ness, I am the VP of Design at GeniusRx, an online pharmacy. I also happen to lead our marketing and overall experience for our direct-to-consumer and b2b market. I have over a decade of experience leading amazing and talented creatives building everything from new products, incredible campaigns, and more. I have a huge passion for how products driven by powerful User Experience (UX) and proper Human-Centered Design (HCD) can support those who need medications, have chronic illnesses, and require medical attention in the healthcare space.

On a personal note, I have an amazing husband and 2 daughters, one of which is on the autism spectrum which leads me to some special needs advocate work as well.