With Catrin Bialek, Shanine Chaudhry, Nancy Julius and Uwe Storch. Ads can be annoying. Be it the favorite show that is interrupted at the crucial moment. The news page that's suddenly flooded with a big banner, or a mid-roll in the podcast that's hard to skip. It is a fact that the acceptance of advertising on the Internet continues to decrease. In a recently published study, almost 60 percent of the users surveyed stated that they found online advertising annoying. On the other hand, there is understanding: more than 70 percent say that banners and the like are an indispensable means of financing digital offers on the Internet. So the industry still has a chance to convince with good advertising.
How can we design ads in such a way that they are accepted? How do ads appear authentic and generate interest instead of loudness? In this panel we talk about the dos and don'ts for target group-oriented addressing and would like to give valuable tips on how to make advertising better and more relevant.
Video: https://community.dmexco.com/event/dmexco-2022/planning/UGxhbm5pbmdfOTgyMzUx
How can we design ads in such a way that they are accepted? How do ads appear authentic and generate interest instead of loudness? In this panel we talk about the dos and don'ts for target group-oriented addressing and would like to give valuable tips on how to make advertising better and more relevant.
Video: https://community.dmexco.com/event/dmexco-2022/planning/UGxhbm5pbmdfOTgyMzUx