Enjoyed the chance to talk at the Webinale 2021. Google's announcements about the ban on 3rd party cookies and the use of sandbox, as well as Apple's restrictions on the use of IDFA, have caused an uproar in the online advertising industry. These changes were announced long ago and are part of the changes initiated by the GDPR and similar data protection-driven legislation. The need to reinvent online advertising from the user's point of view is much more important and necessary - but requires a real mindset change in the entire ecosystem.