Advertising is not communication per se, but a communication offer. People can accept or reject the offer. Recipients perceive shouted offer as noise and have therefore trouble understanding the actual advertising message. Stimuli do not immediately produce an effect. Just because I scream louder and more often doesn't make my message get across any better.
https://www.linkedin.com/pulse/lauter-und-%C3%B6fter-schreien-ist-nicht-die-l%C3%B6sung-olaf-peters-kim?trk=public_post
https://www.linkedin.com/pulse/lauter-und-%C3%B6fter-schreien-ist-nicht-die-l%C3%B6sung-olaf-peters-kim?trk=public_post