Startup Failure
Recovered from failure

Pivoted from Bluu to Wabi


  • We figured out insights from the market that made Bluu not viable and if there was a solution, it was more a logistics and operations startup and we realized we wanted to build a software company, not hard ops.
  • We decided to close Bluu. We found jobs in other companies for our 4 employees and closed operations.
  •  We got back to a lean team of the 3 founders including me that started Bluu and looking for a new problem to solve. But this time focused on 3 passions we had:
Creator economy
Crypto 
Software startup (not hard ops)