After coding my first website back in 1996 I'm still in love with digital - fully passionate, driving the Austrian ecosystem and digitize companies, agencies and partners. Professionally working in digital industry since 2006 and in leadership position since 2010 as CEO of Krone Multimedia (www.krone.at).

In Google I was responsible for Austria's leading media, performance and creative agencies and the YouTube / online video business. The acceleration of the YouTube ecosystem in a manner to drive media and business KPIs is an everyday focus. User-centric Marketing w/ best digital signals available is key for outstanding results.