Paula Pavlicek
  • @paulapavlicek
I'm passionate about the digital world ✨! My heart beats for developing digital strategies and content creation for the international animal welfare organisation FOUR PAWS that I get to work for. Born a digital native and millennial, I have a deep love for animals, traveling to London, Kraków, and anywhere else really.

I started out as a member of the fastly growing digital communications department and quickly got promoted to become the lead of its Social Media team, which consists of three people. We are now covering all important functions of a social media department, including storytelling, community management, and analytics, as well as supporting the local social media teams. Together we are a vital part of the digital world of FOUR PAWS. Our audience consists of more than 1.9 million dedicated followers in total.

My very personal highlights are always getting to witness the journey of mistreated animals to their new homes in the beautiful FOUR PAWS sanctuaries and showing our community their new lives.

To say more about myself, I grew up in Vienna and after enjoying a gap year in London, it was time for me to dive deep into the world of communications. Following my studies, my Erasmus Semester in Kraków, and several first touchpoints with the world of Public Relations, Direct Marketing as well as Event Management, I now get to follow my passion in Social Media at FOUR PAWS.

Besides my regular job, I am supporting a women's shelter with their communications and I love volunteering for good causes. In my free time, I enjoy travelling and staying in contact with my international friends, spending time with animals whenever I can and I am really into photography as well as baking.

Come talk to me about the digital world, women empowerment, or your love for animals and saving the planet!

' To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there. ' - Kofi Annan

#SocialMedia 🚀 #ContentCreation #AnimalWelfare 🐾🌱 #ContentCreation #Community Management #Storytelling
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Resume

Jul 2016 - Present

Social Media Lead, FOUR PAWS