Redesigned Samuel Associate's navigation.

As the key navigation component, the menu (nav bar) is at the center of guiding users to the right information. 

Our analytics and data suggested that the menu was inhibiting conversions and falling short in providing users the information they need in an informative and friendly way. Due to legal reasons, our blog ("Spotlight") had to be divided into different sections. 

This sparked the redesign as these new sections needed to be showcased prominently. The current menu felt inadequate, crowded, and simply wrong for this new structure. 

To address some of the challenges that arose in our audit, I developed different low-fidelity wireframes. This allowed us to test different layouts and potential solutions for how we could present information. 

These sketches were then converted into Figma prototypes. I went ahead and tested different versions internally to find those that presented the desired information in the most efficient way possible.