Frank Reinecke
  • @primeiro
The PRIMEIRO brand was founded in 1999 in the medieval town of Soest in North Rhine-Westphalia. In the beginning the focus was on the realization of compact web projects and user training. During this founding phase, the first e-learning concepts were developed. The participants were recruited from the professional and private environment. The spectrum ranged from in-house training units (directly in the company) to presence units in professionally equipped training rooms.

Apart from styling and state-of-the-art design, which make a good first impression on many, the long-lasting components of user-friendliness and understanding of the target group stand out in particular. In the end, these last two criteria, like the so-called second glance, decide whether the project can be successful. This acquired understanding of the "human component" shaped the development and shaping of the further range of services.

Today, the core business includes management consulting, analysis & control of existing structures, website conception, marketing (SEO, SEM, social media, crossmedia) and "optimal" copywriting for e-commerce platforms. The determining factor is high efficiency. The effectiveness of individual factors can only be short-term, but if all components are coordinated or interlocked with each other, a long-term positive effect is created. It is this interlocking and coordination that creates the maximum level of efficiency.

The requirements for the projects come from the most diverse areas:
From companies from the financial, fitness, wellness & health, gastronomy, luxury food, trade, industry, events/event, municipal, medical, sector, to crafts, art/culture to sole proprietors, freelancers such as doctors, tax consultants and lawyers.

The experience and the constant further development form the foundation for a long-lasting positive development.

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