After a month of working on the website concept and trying to find a design collaborator I am handing off the website skeleton + brand guidelines/moodboards to Tubik Studio 
They will add that oumf to the design that I cannot add.
Not exactly scrappy startup. 
Many will disagree, but I think that in order to capture any attention these days, we have to to go above and beyond and pay attention to the -unnecessary- details that will delight and surprise✌️