I saw another founder market his startup with a YouTube channel. His strategy is to provide genuine advice about the space in general including on how to effectively use his competitor's products. It seems like a really good strategy so I decided to start a channel on personal knowledge management.

I don't plan to talk about my competitors products as much (though that seems to be the "growth hack"), but I do plan on talking about general practices that have helped me  with PKM.

My views are a bit contrarian. My first video is on how inbox zero is useless which is not what most productivity gurus say. Time will tell if this helps bring traffic to Dynomantle or not.