This project conducts a comprehensive analysis of how various branding attributes of Hindustan Unilever’s shampoo products align with market segmentation, delivering actionable insights for brand management. By mapping these attributes—such as product quality, packaging, pricing, and promotional strategies—against distinct market segments, we gain a deeper understanding of consumer preferences and behavior. This analysis reveals how effectively the brand’s positioning resonates with different consumer groups, highlighting strengths and areas for improvement. For instance, the findings might show that premium packaging and targeted advertising campaigns are particularly effective in appealing to high-income segments, while value-for-money propositions resonate more with budget-conscious consumers. These insights enable Hindustan Unilever to refine its brand strategy, optimize product offerings, and tailor marketing efforts to enhance brand equity and drive growth across diverse market segments.
Nov 01, 2019 - Jan 31, 2020