Leading a brand identity workshop with team Hone today.
Overview:
As an early-stage startup, we need to know who we are, what we stand for, and why. In order to build messaging strategies that are authentic across different touch points, and that strategically consider a 360 degree perspective of the business, we need to have a strong foundation from which to build.
Purpose:
Understand and align on who Hone Networks is, not just what the company does, by creating a brand house that gives Hone Networks an identity.
Outcomes:
Overview:
As an early-stage startup, we need to know who we are, what we stand for, and why. In order to build messaging strategies that are authentic across different touch points, and that strategically consider a 360 degree perspective of the business, we need to have a strong foundation from which to build.
Purpose:
Understand and align on who Hone Networks is, not just what the company does, by creating a brand house that gives Hone Networks an identity.
Outcomes:
- Identified foundation (values > personality > tone > presentation)
- Determined our pillars
- Wrote new mission statement
- Defined our vision
Process:
Adapted from Bruno Bergher's "A Lightweight Branding Exercise for Startups"
*More details to follow soon!