Branding AIGA EMERGE
The challenge was to update an old brand that wasn't keeping up with the times, while being mindful that the brand would have offshoots across all 70+ AIGA chapters. Fun fact: Our campaign reached over 1M+ readers across social media and our blog, which is 4x the amount of AIGA's official membership count. I serve as the Branding Lead for this initiative. Its previous brand identity leaned on print design aesthetics, making it less accessible and appealing to today's emerging designers (who mainly interact with AIGA brands digitally and through live event programming).
View case study
https://www.behance.net/gallery/88248325/AIGA-EMERGE
The challenge was to update an old brand that wasn't keeping up with the times, while being mindful that the brand would have offshoots across all 70+ AIGA chapters. Fun fact: Our campaign reached over 1M+ readers across social media and our blog, which is 4x the amount of AIGA's official membership count. I serve as the Branding Lead for this initiative. Its previous brand identity leaned on print design aesthetics, making it less accessible and appealing to today's emerging designers (who mainly interact with AIGA brands digitally and through live event programming).
View case study
https://www.behance.net/gallery/88248325/AIGA-EMERGE