I am a strategist and research analyst. I embrace empathy, creativity, uncertainty, iteration, and optimism to deliver creative solutions around human-centered products, services, and more.

I hold B.A. in Political Science, and a minor in Journalism and Mass Communication from The George Washington University. Also, I hold a M.S. in Strategic Design and Management, and two minors in Impact Entrepreneurship and Civic Service Design from Parsons School of Design. 

I founded DFA in 2022 while pursuing her master's from Parsons School of Design in New York City. As an American with a Middle Eastern heritage, I realized that there has been no support for the fashion and jewelry industry in the Middle East and North Africa.

The Daily Fashion Arabia (DFA) is an American platform that is hyper-focused on fashion, culture, and art in the Middle East and North Africa. 

In an effort to foster inclusivity and support women, DFA is an advocate seeking social justice and celebrating women and creatives in the MENA region. The initiative aims to provide an immersive, empowering, and authentic cultural experience.