Throughout the fall 2020 semester, our team conducted research to assist in developing a new product for Doritos. Throughout the semester, we completed a focus group, developed a survey using Qualtrics, as well as doing research on competitors and doing a gap analysis. This video summarizes our research as well as how we used our research to make a final decision for extending Doritos product line.
https://www.youtube.com/watch?v=zSEV8y5khFM