ADPList Product-led Growth: Hyper Growth PLG Strategy, From $200M to $1.6B ARR In 4 Years

The speaker talked about how Growth led activities were adopted in the various companies he worked at - how to get adoption, retention, and conversion.

PLG's goal is to put the user first, personalise the experience whenever possible since different people have different needs. It is all about continuous learning, experimentation and improvement. The product must deliver value before customers are willing to pay. Customer success before sales.

(1st principle - Step for listening to users) The speaker demonstrated an excellent example of gathering customer feedback. report an issue from users. Or if users want to share ideas. Based on the ideas, others can upvote. Something very similar to what Figma does. Instead of you thinking what should be done. There is interaction with users. Based on that, build your roadmap

(2nd principle - Customer success before sales) Interesting demonstration about categorising users as power users, explorers and those who do not use often. These categories can provide diverse feedback about the product that can help in the product's improvement

Celebrate progress over perfection <- test it. Rapid experimentation. Impact driven outcome vs effort driven initiative. Customer-centric

Roadmap should consist of different personas where and target them generically. Got to have personalisation involved.