Helping first-time internet users achieve more

What are the unmet needs, behaviour, and mental models for first-time users?

#1 financials → gig worker - part-time job multiples

#2 literacy → most have no education. not able to write. Voice is a big thing for them

#3 Technological → “Do it for me” model. Rely on people from their ecosystem

Alternate dimensions - digital journey is different from ours. Not one size fits all.

Inclusive design →

we were first-time users at one point but that was a long time back. From novice users to digital experience has grown with us. People who are coming now or a year back are first-time users, digital experience has become more curated for us than for them (the first-time users)