Rather than adapt an out-of-date content strategy to fit a new direction for our companies brand marketing, I decided to start fresh. Tore it down and built it back better!
New content pillars, new editorial calendar frequency and weighting, new ideas for content types overall. Huge lift and so far, a great payoff!
New content pillars, new editorial calendar frequency and weighting, new ideas for content types overall. Huge lift and so far, a great payoff!