Mobile apps are often pitched by agencies to e-commerce brands as a means to increase engagement and loyalty, but all too often their case studies and metrics fall foul of correlation over causation.
The people investing their time and effort in installing your app already are your most loyal repeat customers, so it’s only natural that if you break out that segment, it’s going to show a higher conversion rate, but all you’ve really done is move your existing customers from one channel to another.
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The people investing their time and effort in installing your app already are your most loyal repeat customers, so it’s only natural that if you break out that segment, it’s going to show a higher conversion rate, but all you’ve really done is move your existing customers from one channel to another.
Watch on:
