At Leaf we are trying to turn the whole agency model on its heads, realising performance marketing has now become the realm of software engineers and data scientists and with it providing ambitious e-commerce business with superpowers.
... but having a fresh look forward doesn't mean dismissing everything that came behind us, so today we are starting a new segment inside our podcast called "Tales from the Agency Side", where we look at interviewing experienced people from the Agency world and how things were and are changing in this arena.
For today's episode we have Brian Jacobs join me and Wes, with Brian we talked everything from pioneering brand sponsorship on UK television to the dangers of over-reliance on data at the expense of memorable creative content, taking in classic PG Tips ads, the formula for Coca-Cola and the Teletubbies along the way - our conversation with Brian is an unmissable masterclass for any brand builders.
Tales From The Agency Side: Brian Jacobs | S1 EP4 - YouTube
Enjoy!
... but having a fresh look forward doesn't mean dismissing everything that came behind us, so today we are starting a new segment inside our podcast called "Tales from the Agency Side", where we look at interviewing experienced people from the Agency world and how things were and are changing in this arena.
For today's episode we have Brian Jacobs join me and Wes, with Brian we talked everything from pioneering brand sponsorship on UK television to the dangers of over-reliance on data at the expense of memorable creative content, taking in classic PG Tips ads, the formula for Coca-Cola and the Teletubbies along the way - our conversation with Brian is an unmissable masterclass for any brand builders.
Tales From The Agency Side: Brian Jacobs | S1 EP4 - YouTube
Enjoy!