Forbes Article - Small Business And Technology: Can The Twain Ever Meet?

Small businesses (MSMEs in India) are supposed to be the growth engines of the Indian economy, but repeated assaults by Covid-19 bring most of them down to their knees. Apart from dwindling finances and mounting debts, one of the critical issues they have been grappling with is their inability to adapt to the new behaviour protocols imposed by the pandemic. In such a scenario, digitization sounds like the obvious and imminent saviour, a decision that most MSMEs have debated, discussed and delayed.

This dire need facilitated a significant shift in the approach to tech implementation. According to a CRISIL survey, "About 29% of the MSMEs surveyed relied on digital sales channels such as online aggregators/marketplaces, social media, and mobile marketing before the pandemic struck. However, that number has shot up to 53% among small enterprises and 47% among micro-enterprises as of November 2020."

Full article here - https://www.forbes.com/sites/forbestechcouncil/2021/08/24/small-business-and-technology-can-the-twain-ever-meet/?sh=6534ba1e42fb