Rebecca Woolf needed a professional website, and I had worked with her during her previous incarnation as a parent blogger, so we connected again to create RebeccaWoolf.com. Her blog's visual aesthetic was softer and pinker, and so I wanted to create a bold new look for her new website, using blacks and bright yellow. Muhammad Ali's "float like a butterfly, sting like a bee" kept moving through my mind during this process, the butterfly being her previous blog and the bee being her new site.

We focused on the different categories her online life has fit into and took a past/present/future approach when it came to organizing her writing and film projects. I love creating book pages and websites, so I was particularly happy to hear great feedback from her editor, who called the book page one of the best she's ever seen.