Community Management
Released a song
Over two years since Jon Bellion released his own music. In that time he's written for everybody from Justin Bieber to Halsey. He finally made his grand return last night with "I Feel It" featuring Burna Boy.

It was fun keeping the community engaged with this release. Jon first teased "New music" back in June, then went silent. In that time, I kept fans eager. I would tease the explosion on the cover art with 💥♥, which nobody knew what it meant until this week when it was revealed.

I told a story through the VMG Twitter location where I'd switch it every few days, simulating that we were leaving Glory Sound Prep for the start of something new. Fans ate this information up.

This is where the creativity of social media shines. I took simple ideas and, because we have a great community, made them into an experience that fans will remember.

Listen to the song here: https://jonbellion.lnk.to/IFeelIt