Executed a social media campaign

Brought #TechSkillsDay to life on social

This year’s event featured a chat with the newest Jeopardy! guest host, LeVar Burton, and I had the mind-blowing opportunity to craft his interview questions. You know I had to sneak a Community reference in there (“You can't disappoint a picture!”).

We decided to approach social this year like a sports team would approach live-tweeting a game, by creating short highlight reel “plays” (in this case, inspiring/opinionated/relatable quotes) that can be shared and retweeted immediately after happening live.

Among my favorite clips were Scott Hanselman’s thoughts on giving developers space to fail and April Speight’s encouragement to find your content niche.