Published a post on Substack
Launched a newsletter

Launched my newsletter


Officially got the first issue of my newsletter—normal copy—up and out the door. This is something I've wanted to do for about a year and I'm finally making it happen.

If you're looking for insights on how to improve your brand's creative with better writing, I'm hoping this can be a source of inspiration🤘

In this first issue, I discuss the idea of "creative indulgence" and talk about how brands leverage digital street cred to make increasingly bold moves with their content.