Tupperware - Market Research and Analytics

Data Analyst
Market Research and Analysis
Marketing Strategy
Project management
+2

1. Led a team in identifying strategic marketing and branding opportunities, implementing evaluation processes using key performance indicators and real-time analytics to monitor implementation and optimize marketing mix and supply chain strategies


2. Conducted a comprehensive analysis of Tupperware's market position, competitive landscape, and strategic priorities, with a focus on innovation, sustainability, and consumer-centricity


3. Evaluated various strategies for market entry, supply chain optimization, and employee incentives to enhance Tupperware's domestic and international operations


4. Analyzed financial performance metrics, including revenue growth, profitability, and solvency ratios, to assess Tupperware's financial health and strategic direction over time


5. Highlighted Tupperware's sustainability initiatives and their impact on brand perception and consumer engagement


6. Utilized structured frameworks such as SWOT, PESTLE, and 5C, along with market analytics tools like Tableau, to identify growth opportunities and optimize logistics, operations, marketing, and supply chain efficiency


7. Conducted customer surveys to gather insights on consumer preferences, satisfaction, and feedback, incorporating the results into strategic recommendations


8. Demonstrated strong analytical, communication, and leadership skills in managing the project and collaborating with team members to achieve project goals.