Launched a landing page
Can you guess what is missing from this landing page?

Non-optimized LP

And how is the below LP different from the above?

OptimisedLP

Well, my last weekend was spent creating the difference.

Apart from improving messaging, creating a sense of authority, and working on other things.

We freaking cut the website loading time to just 0.487 milliseconds.


Begin with,
Analyzing what is wrong with the current LP through

Headline Analysis
-User attention
-Design test
-CTA placement
-5-second test 
-Website performance and structuring of the LP


Figured out what is wrong, 
Then worked on what needed to be changed.
-Created the entire skeleton of the LP
-Content optimization
-Creating urgency 
-Adding trust factor
-CTA placement
-Using the LIFT model


Finally created it
Then tested it out and worked again and again till we got the best results.

And submitted just 49 seconds before the deadline