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For many, the COVID19 outbreak has turned out to be a blessing in disguise. Millions of people who lost their jobs turned to social media to create valuable content. Many of them also used their unique skills to start a modest business to support themselves.

The year 2022 will be a game changer. I predict that in the forthcoming year, content creators will be able to rule social media. Companies will be eager to hire them, partner with them, and engage with them to grow their businesses.

Nonetheless, rather than focusing exclusively on the interaction on posts, content creators should place a greater emphasis on the value of collaborating with brands and working with businesses.

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