UX Research - Affinity Diagramming (aka Card Sorting)

Conducted a card sort

Checking a box here.


Affinity diagramming refers to organizing related facts into distinct clusters. Affinity diagramming is also known as affinity mapping, collaborative sorting, snowballing, or even card sorting. On this day, I facilitated a card sort with our internal product team. This included a UX Designer, Content Strategist, Lead Developer, and Product Manager.


Here is a picture of me conducing a card sort.