Branding, it's one of the important steps before you created a website or apps. What is branding? Do you know what's inside branding steps?

I would say Pony Studio has a great example of what is an ultimate branding process.

Do you use a similar method for your clients? If not, I recommend you to read how Steph does his magic.

What do you guys think? Is this applicable before you handed it over to a developer?  Tell me what do you think about this Ultimate Branding Process.

For people who like to copy and paste:
https://pony.studio/design-for-growth/the-ultimate-branding-process?mc_cid=4019b49dd8&mc_eid=107f38f1b2