My first job out of college was an inside sales rep. I was 22 years old making 100 cold calls a day to Fortune 1000 CFOs trying to convince them to manage their T&E costs with our software solution. I realized quickly I could get a better response by sending highly targeted emails to multiple folks in the top accounts in my territory. I would A/B test my own subject lines and body copy. I essentially created my own ABM strategy and personal SalesLoft cadence before those even existed.

While I had success, I learned I didn't like sales. I loved tinkering, trying new things, using data to optimize my approach, and I loved technology. That job propelled me onto the journey of wanting to work in digital marketing. However, before I landed my first digital marketing job I needed experience. I couldn't get a real marketing job so I started my own website, built a CPC strategy, developed all the content myself, and grew the site to 30K unique visits a month. I used this self-made experience to get myself a real digital marketing job managing social media and influencer marketing strategy in the early days before Facebook marketing became what it is today.

Fast forward 13 years, I've held several demand and growth leadership positions and had the privilege to build and operate some of the best teams on the planet. My journey with startups allowed me to grow a strategic account team that was responsible for ARR growth from top brand clients like HP, Samsung, IBM, and Verizon.

I was then lucky enough to land a job at Google and grew quickly. From leading $1B pipeline campaigns, to driving product led growth strategies for incubation products, to now leading global demand generation for a product that is used by billions. I have an always-on learning mindset and believe hard work can get you anything. I like to hustle, I like solving problems, and like most growth marketers; my growth mindset continues to flourish.