Skilled at planning and executing positioning, messaging and go-to-market plans. One of my biggest strengths is being able to collaborate and align with colleagues across all different management levels and departments. 

Partnering with vendors and stakeholders to communicate plans and action items for the marketing team. Leading, establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities, generate demand, and improve overall growth. Recently implemented text messaging to create a sense of urgency for the population we review. That message increased completion rates by 20% on average. With inbound calls jumping nearly 200%. 

Research and analyze the existing and emerging competitive landscape to make recommendations for how to sustain and grow competitive advantage. Analyze and keep attune to the market and trends taking place that impact the business today or could in the future. Previously led the implementation of a phone dialing system to outreach to the member base for expanding communications from 1 method to 3 methods. Additionally, gaining functionality with blended dialing (inbound and outbound). Increase production by nearly 50% since associates can take inbound and outbound. 

Lead cross-functional teams to stay on track with the implementation plan. While intently monitoring the data from several campaigns to determine cross campaign best practices. Delivered data dashboards to assist executive leadership in promoting and telling the story of department efforts.