Our Marketing Performance Management (MPM) team was awarded
Program-of-the-Year Winner in Marketing Operations issued by Forrester B2B Summit.
Our 18+ month initiative was designed to provide real-time visibility into our marketing programs to drive powerful, meaningful engagement with our audiences. The program achieved a comprehensive, global view of our marketing investments and ROAS, marketing contribution and customer journeys to be better serve our customers.
Program-of-the-Year Winner in Marketing Operations issued by Forrester B2B Summit.
Our 18+ month initiative was designed to provide real-time visibility into our marketing programs to drive powerful, meaningful engagement with our audiences. The program achieved a comprehensive, global view of our marketing investments and ROAS, marketing contribution and customer journeys to be better serve our customers.
