There are many reasons why Customer Data Platforms (CDPs) are not the future for data-driven companies. Instead of spending six months trying to integrate CDPs and then eventually pulling all that data back to your data warehouse for your team to innovate on, there is a better, faster, and cheaper way to activate your first-party data directly from the data warehouse. I’ve summarized all my learnings in this article.

https://towardsdatascience.com/cdps-are-not-the-future-f8a3f56114b6