Recently, The Ritz Herald "News in Focus" reached out to me goto Beyond the Headlines to explain the #futureofwork in the #creativeeconomy and I proclaimed that ...
"The #producers, and not the #distributors will win over the Creative Community".
In the future, every brand will be compelled to become a #lifestylebrand or fail to attract consumers in the #4thindustrialrevolution. Brands will be expected to produce entertainment-based media content that will emotionally affect their customers' relationship with their #brand. "Consumers must become Fans before they become Customers or Supporters of a Brand." This means brands will have to launch their own media production arms and invest more in creating high-quality #content around their brands using the creative community's resources. #advertisement content will only generate attention, but not customer retention.
#contentmarketing for brands is now based-on advertisement principles, instead of the art of entertainment. The #influencers are already moving in on this concept by offering lifestyle products and services to their audience. Mr. Breast may become the first YouTube Creator #billionaire. In this new economy either develop a lifestyle brand or become a dying one.
So how do brands compete in the future? What are the benefits of producing media assets?
Learn more by reading the article below posted by the startup I co-founded Stooty™ to figure out how you can turn your brand into a lifestyle ...
https://ritzherald.com/producers-not-distributors-will-win-the-creative-community/
"The #producers, and not the #distributors will win over the Creative Community".
In the future, every brand will be compelled to become a #lifestylebrand or fail to attract consumers in the #4thindustrialrevolution. Brands will be expected to produce entertainment-based media content that will emotionally affect their customers' relationship with their #brand. "Consumers must become Fans before they become Customers or Supporters of a Brand." This means brands will have to launch their own media production arms and invest more in creating high-quality #content around their brands using the creative community's resources. #advertisement content will only generate attention, but not customer retention.
#contentmarketing for brands is now based-on advertisement principles, instead of the art of entertainment. The #influencers are already moving in on this concept by offering lifestyle products and services to their audience. Mr. Breast may become the first YouTube Creator #billionaire. In this new economy either develop a lifestyle brand or become a dying one.
So how do brands compete in the future? What are the benefits of producing media assets?
Learn more by reading the article below posted by the startup I co-founded Stooty™ to figure out how you can turn your brand into a lifestyle ...
https://ritzherald.com/producers-not-distributors-will-win-the-creative-community/