At Producter, we tried something we haven't before: 

📨 Cold Emailing.

🧨 It was a failure.

Our growth strategy has been highly based on product communities and content marketing — so the people who left their email addresses were already interested in Producter 💙

Then, we decided to try something new and reach out to people who weren't familiar with Producter 💡

We segmented our target group and sent emails to 3137 recipients — didn't want to create a huge list and risk our domain.

The company size, location, title, and other factors went into our decision 📊

In our email workflow, we planned to send 14 emails and raise brand awareness to gain conversions in the end. 

There we go.

Unsubscribes were coming in fast 📛

And, we stopped the flow after 7 emails.

Cold outreach wasn't just about sending a bunch of emails to people you think fit your target audience.

We learned that we can't just automate everything.

Tailoring emails for the recipients was more important than we expected. 

So, how to tailor the process? ✂️

1- Intrigue them: don't spill the beans just yet. 

Pique their curiosity 🤩

Encourage them to think about the problem they may have.

2- Personalize emails: the subject line isn't the place for self-promotion 🚧

Instead, it is where you can show the recipient that you planned carefully to contact them.

Ensure them that you aren't a spammer who sends out dozens of identical emails and sees what sticks.

3- Tie it to the rest of the email: this ties back to all the previous points 🪢

It's important that your subject line is connected to your message. 

By all means, don't fall for a clickbait strategy in your subject line. You'll only get on your prospects' nerves.


https://twitter.com/mervecankiz/status/1493141096934817793